RedHOT is a 30-minute travel program airing exclusively on Virgin America featuring the hottest, the hippest and best to be found where Virgin America flies. Our featured participant's message and branding is woven into each episode as we keep passengers in touch with what's hot at their destinations in the areas of Hotels & Spas, Restaurants & Dining, Entertainment, Shopping, Events and Transportation. With onboard exposure for two consecutive months, WiFi on every aircraft and our RedHOT Concierge portal to bring it all together, we're reinventing how to reach those who travel.